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JUUL Vaping Illness Attorneys

Are you or your child addicted to JUUL?
If you don’t know what JUUL is, you are not alone—keep reading.

A very addictive and harmful product is flooding the market to the tune of $1 billion in revenue in 2018 alone, and this sneaky little product is targeting minors. Sadly, most parents have never heard about this device due to the company’s marketing strategy of targeting minors through social media. The product fits in a shirt or front pocket, can easily pass as a USB drive, and produces fast-dissipating vapor that can be undetectable. Most parents have no idea that the product is JUUL, a nicotine-punched e-cigarette device that is used in epidemic proportions. It’s time to talk with your teenagers.

Here’s just a little of what you need to know:

JUUL’s Rise to Success

JUUL entered the market in 2015 with a colorful marketing campaign and a strong presence on social media. According to a study by Stanford University, JUUL’s advertising in its first six months on the market was patently youth oriented.

JUUL devices are sleek and discreet, and their nicotine pods come in attractive flavors including mango, crème, mint, and fruit, all of which have been wildly popular.

The Vaping Epidemic

JUUL’s success has come at the expense of rising nicotine addiction among minors: the CDC reported a 78 percent increase in high school students vaping from 2017 to 2018. In 2018, current e-cigarette use was 20.8 percent among high schoolers and 4.9 percent among middle schoolers. Even worse, 63 percent of JUUL users did not know that the product always contains nicotine.

JUUL claims that a 5% nicotine JUUL pod has the same nicotine content as a traditional pack of cigarettes. However, JUUL’s patented formulation contains nicotine salts rather than freebase nicotine, which is what e-cigarettes traditionally use. Studies indicate that JUUL’s unique formulation allows the body to absorb a greater concentration of nicotine in a shorter time span, thus arguably adding to its addictive power.

Health Consequences

Nicotine addiction is a common development in JUUL users. Nicotine is a carcinogen and a toxic chemical associated with cardiovascular, reproductive, and immunosuppressive problems.

In 2018, the FDA received three reports through its Safety Reporting Portal linking JUUL use to seizures. Since then, the FDA has gathered 127 reports associating e-cigarette use with seizures, and is investigating a possible link. A recent outbreak of severe lung disease has also been linked to e-cigarette use by the CDC.

Pursuing Legal Action Against JUUL

Despite the extensive amount of research linking JUUL to e-cigarette use and nicotine addiction among both adults and minors, JUUL continues to capitalize on its addictive products. Although the company has taken tentative steps to halt widespread use of its products by minors through the resignation of its former CEO and suspension of advertising efforts in the US, the damage is done. Tens of thousands of teens are addicted to JUUL, and their parents are struggling to repair the devastating impact the product has caused.

We believe JUUL intentionally targeted minors, and its product formulation creates a greater chance of nicotine addiction and adverse health effects.

If you have suffered health consequences due to JUUL, contact our attorneys immediately to discuss your options for legal action. Our attorneys have extensive experience litigating against e-cigarette manufacturers, and we believe JUUL should be held accountable for the injuries resulting from its products.

About Bentley & More LLP

Bentley & More LLP is a national leader in electronic cigarette litigation, with founding partner Greg Bentley obtaining the first jury verdict in the nation against an e-cigarette distributor/retailer, being featured as an expert on the matter on the Dr. Oz Show, in the Wall Street Journal, in long-form articles on Buzzfeed, and in numerous consumer attorney publications, and the firm has now successfully handled more than 200 actions against e-cig manufacturers, distributors, and retailers across the country. Bentley & More LLP is at the national forefront of developing trends in the e-cigarette litigation arena. The firm also focuses on the representation of consumers in the fields of catastrophic personal injury, product liability, insurance bad faith, and workers’ compensation, with particular expertise in matters that cross over multiple fields. For further inquiries, please contact Bentley & More LLP at or (949) 870-3800.