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Juul Replaces CEO, Stops Advertising Amid Vape Illness Crisis

The use of vapes and electronic cigarettes have raised concerns among policymakers, public health officials, and concerned parents alike in recent years. These products, particularly e-liquids and devices manufactured by the company Juul, have used marketing techniques that promote them as safe, hip alternatives to smoking – which makes these products appealing to younger audiences.

However, a recent outbreak of vape-related lung illness disproves claims that vaping and e-cigarette use is safe. Amidst this crisis, Juul is replacing the CEO of their company and has ceased advertising for the time being.

What Is the Vape Illness Crisis?

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) have launched an investigation into a recent outbreak of vape-related lung illnesses. According to the CDC, the agencies know the following facts about this outbreak.

  • Over 805 people have gone to the hospital for treatment related to vape-related lung injury.
  • Twelve deaths have occurred as a result of vape illness, with more deaths likely to occur.
  • According to a sample by the CDC, approximately 69% of patients are male.
  • 62% of the victims are between the ages of 18 and 34.
  • 22% of patients are between ages 18 and 21.
  • 16% of patients are under 18 years old.
  • All patients with this illness have a history of using e-cigarettes and vapes.

The CDC has yet to identify what the specific cause of the illness is, and multiple brands, products, and devices are involved with this outbreak. The agency is recommending that people stay away from these products for the time being, and to visit a hospital if they notice any symptoms.

Consumers who do contract vape-related lung illness will experience severe injury to their lungs. If you contract this condition, you may have trouble breathing and will need immediate medical attention. If you believe you are at risk for this illness, do not hesitate to visit a hospital if you develop any of the following symptoms. If you’re diagnosed with a lung illness, please contact a vaping illness attorney. You may be eligible to receive compensation for your injuries.

  • Nausea and vomiting
  • Abdominal and chest pain
  • Shortness of breath
  • Fatigue
  • Fever
  • Cough

Juul’s Actions During the Vape Illness Crisis

In September 2019, Juul announced that it would be replacing its former CEO Kevin Burns with K.C. Crosthwaite, who previously worked as a chief growth officer at a tobacco company called Altria. Altria is a major investor in Juul, and in his capacity at the company, Crosthwaite oversaw an expansion into cigarette alternatives.

Juul will also be updating its marketing strategy in the midst of the vape illness crisis. Many different people have criticized the company for producing advertisements that make the device appealing to young people, especially minors, due to the use of bright colors and attractive messaging. Juul will suspend all of its TV, print, and digital ads for the time being. In addition, Juul will cease some of its lobbying efforts.

These decisions allow Juul to reduce controversy during this difficult time for e-cigarette manufacturers. The company states that it intends to comply with any new policy that emerges from the CDC and FDA investigation. Whether or not these changes will impact how Juul operates, the fact remains that vaping can be seriously dangerous to many consumers.

What to Do If You Contract Vape Illness

If you are a user of Juul or another e-cigarette product, stop using it as soon as possible. Do not return to smoking traditional cigarettes. There are resources available to help you reduce your dependence on nicotine. Monitor yourself carefully and if you notice any symptoms, seek medical attention.

After you receive treatment for your illness and a formal diagnosis, contact an attorney working on vape illness lawsuits. You may suffer from significant damages as a result of this illness, from expensive medical bills to chronic pain and lost wages from work. Filing a lawsuit against the manufacturer of these devices can help you recover financial compensation for your losses.